Reaching the best way to faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility to your brand and business.
There quite a bit of potentials out there for businesses, specifically local businesses, because as time passes, people near me' searches have increased drastically (with the advent of smart mobile phones), creating more opportunities for local businesses.
With the help of a Digital Marketing Agency that is certainly specialized in ads google ads or elsewhere, so what can a local business do as a way to tap into the vast opportunities provided by Google Ads to create more leads, traffic, and conversions?
Here are several tips:
Ad extensions - Ad extensions are extra pieces of information which can be added for a advertisement giving more info about your business to users. Ad extensions may include such information as contact numbers, reviews, additional links aimed at your website, etc. Your ad extensions ought to be selected based on your specific goals for creating the ad, as well as your partner Google Ads Agency can help you with this. For example, if you want to direct lots more people to your physical store, you can have location extensions, call-out extensions, etc.
Local service ads - This is a quite recent ad format on Google Ads, that is certainly specially designed for local firms that offer a specific service. These ads have excellent performance because they are very tightly related to the search. An added benefit from local service ads is because they give the business more prominence on Google Maps and are displayed on 'near me' searches.
Google product listings - Let your visitors and other shoppers determine what products you've in stock with Google product listings.
Customer reviews - Using your customer reviews on your website is a great way of increasing conversions, given that they are placed well and are positive reviews. How do you know which reviews may have a positive reaction in your customers? You can test which reviews lure clicks by testing them as ad copy. The best-performing ones must be displayed on the website.
Testing keywords - Run ads with assorted keywords to see which ones will convert well. The best-performing keywords can then be used for your SEO purposes.
Use local terms for keywords - Using local terms for keywords and also the copy can be extremely appealing to shoppers and make a sense of pride with your local community. In addition, using local landmarks and locations can be beneficial to you too.
Google's My Business page - This feature costs nothing for business users and makes it simplallows you for people to get information about your business. This may include telephone numbers, addresses, product types, opening hours, etc, also as customer reviews.
Negative keywords - Negative keywords can drain your allowance, instead of really ensure you get any leads. Having a report on negative keywords is a good way of avoiding unwanted traffic that is irrelevant to your business, and will not enable you to get any sales.
Optimised landing pages - More often than not, an advertisement will lead an individual to a business website's Home page and following that the user is predicted to navigate the web page on their own and locate the products these are interested in. Most users have fed up after a while and abandon their intent to purchase anything. The solution with this is to have dedicated landing pages for the ad campaigns so that the consumer is directed to the merchandise or information they may be interested in.
Remarketing ads - Remarketing to the people people who have already visited your web site previously is an excellent way of increasing conversions as these are people that had or still the interest order your products.