Visitors landing on the entry page are thought to bounce if they:
Close your window or an open tab
Types a whole new URL
Leave the website by clicking the BACK button
Click one of the links on the page which takes them to another site.
Or the Session timeouts (generally taken as 30 mins)
Why many people are looking for ways to lower Bounce Rate?
The fact is simple - The lower the bounce rate, higher the potential for visitor browsing your web site pages and converting.
Google.com analytics specialist Avinash Kaushik has told you:
"It is basically hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying."
Now, the bigger question is - How to control the Bounce Rate?
Content - The content available on the website is the main factor for bounce rate. If this article is relevant to the visitors expectations the probability is that they will not likely bounce from your website without visiting other areas of website. For E.g. if your web site is about IT Conferences as well as on landing page you might be talking about general stuff instead of educating the visitors on the benefits of attending your conferences, then readers are more likely to leave your web site due to lack of desired information.
Website Load Time - Try to lessen the website load time - It's really difficult to get patient visitors. Instead of using heavy animations for the complete page which takes lot of time to load, use animation only within the banner area and offer text content in remaining the main page. This will make user read the content and in the mean time your animation will even load.
Flow - Provide any visitors with proper access points to find their way. Do proper linking to the internal pages that guide these phones their regions of interest. Most of the visitors bounce since they were not able to navigate to relevant pages. Make your navigation flow simple to use by categorizing and sub-categorizing.
Above the fold - All your important info has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that the main website that you just see without having a scroll. Research states that 60% - 80% of visitors will not scroll your website 'down the fold', therefore the best opportunity is lying 'above the fold'.
Popups - No one likes Popups, particularly when then appear being an unwanted guest. They are the biggest distraction, each time a visitor is seeking some information and facts. Even the feedback popup, sometimes annoys the visitors and so they bounce.
The previously referred to points can help you reduce your web site bounce rate
We at AfterTheNet - The Web Strategy Company follow the previously referred to keyword tactic to supplement our clients with basic on the most advanced processes for any goal they plan to reach using website. Our step wise approach provides them with the complete visibility of these website - that they can are lacking very often, in lack of a trustworthy resource.